There was controversy at the Oscar’s after the award for ‘Best Picture’ was accidentally given to the 2016 John Lewis Christmas advert. 
There was controversy at the Oscar’s after the award for ‘Best Picture’ was accidentally given to the 2016 John Lewis Christmas advert. The audience at the Dolby Theatre in Los Angeles was stunned when it was announced that the British advert had won best picture, despite the fact it hadn’t been nominated for this or any other category. 
 
As a result actors Warren Beatty and Faye Dunaway, who announced the award, were left red faced when they realised that the actual winner was the movie Moonlight. The John Lewis marketing team, who were inexplicably in attendance, were celebrating on the stage when it was realised that a mistake had been made. 
 
It was left to John Lewis’s marketing director, Jonathan Cartright, to announce that there had been an error and that Moonlight had in fact won best picture. It is understood that the mistake was a result of envelopes getting mixed up between the Oscars and the British Marketing Awards 2017. In a possibly related development the team behind Fifty Shades Darker were ‘surprised and delighted’ to learn that they had won the award for ‘best British advert of the year’. 
 
Industry insiders have described the mistake as ‘highly embarrassing’ but agree that it is ‘only a matter of time’ before a John Lewis Christmas advert legitimately earns an Oscar. They added that they were ‘particularly impressed’ by the acting of ‘that fox which jumps around on the trampoline’ in the 2016 advert. 
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